A HEARTFELT STORY OF ELENA ILIYNYKH’S TRANSFORMATION
Inspired by the success of a previous viral advertisement, Proctor & Gamble produced another transformative ad about a young figure skater and her journey to win a gold medal.
Online premiere: 2013
Format: viral short film
Genre: sport melodrama
Director: Angelina Nikonova
Creative: advertising agency Grey
Brand: Procter & Gamble (Russia)