A HEARTFELT STORY OF ELENA ILIYNYKH’S TRANSFORMATION

Inspired by the success of a previous viral advertisement, Proctor & Gamble produced another transformative ad about a young figure skater and her journey to win a gold medal.

Online premiere: 2013

Format: viral short film

Genre: sport melodrama

Director: Angelina Nikonova

Creative: advertising agency Grey

Brand: Procter & Gamble (Russia)