A HEARTFELT STORY OF ONE TRANSFORMATION
A chubby gymnast blooms into a beautiful and successful athlete in this viral Proctor & Gamble advertisement. It eventually accumulated 20 million views with an unexpected viewership of 12 million in Brazil.
Online premiere: 2012
Format: viral short film
Genre: sport melodrama
Director: Angelina Nikonova
Creative: advertising agency Grey
Brand: Procter & Gamble (Russia)