A HEARTFELT STORY OF ONE TRANSFORMATION

A chubby gymnast blooms into a beautiful and successful athlete in this viral Proctor & Gamble advertisement. It eventually accumulated 20 million views with an unexpected viewership of 12 million in Brazil.

Online premiere: 2012

Format: viral short film

Genre: sport melodrama

Director: Angelina Nikonova

Creative: advertising agency Grey

Brand: Procter & Gamble (Russia)